The Spark
Our origin story is short and sweet. In Spring 2018, a few Eagle River locals embarked on a 3-day banger in the backcountry. Constantly using the phrase “Ak Roamin!” anytime one another would complain about how sore they were or how much further they had to climb. At first they thought it was just a funny saying to motivate each other to push further, until the whole crew was Chirpin “Ak Roam!” anytime they were out on the trail or gearing up for the next trip. It was absolutely bonkers, but always got the crew stoked!
Who we are now
We crafted a logo and threw them on 25 T-shirts and started tossing them out to our pals. To no surprise, they were beyond stoked!
We cooked up our first batch of 100 hoodies and started selling them to friends and family out of the rents garage, (which caused a hefty heating bill in the winter by the way). Using only social media and word of mouth, Not long after we had gained 18,000 followers on TikTok and still growing on Instagram. We managed to gain multiple celebrity endorsements allowing us to ship products to nearly every big town and city in Alaska and beyond.
If you don't send
you'll never know
If you don't send
you'll never know
you'll never know
Believe In Your Craft
